Alyssa Files
Marketer
United States
Free NYC B2B Lunch & Learn w/ Open House
Strategy
Generated interest by asking a common question by a NYC B2B audience. Tagged co-collaborators.
How
Used a commonly held misconception to generate interest and spark curiosity among a NY B2B audience. Used listing photos in background, where the event would take place.
Impact
Captivated interest among the real estate community to attend an open house and the lunch and learn, where the potential for referral business increased.